One thing all of us found out over a period of six months in USA was that American TV advertisements suck when it comes to originality and creativity compared to the Indian TV advertisements. All TV ads in US have one single underlying theme – openly humiliate and pull down your competitor to prove your superiority. See these samples-
(Click on links if videos do not load in your browser)
The most popular “ad war” is between cellular providers - AT&T and Verizon.
Here, Verizon pulls down AT&T on their 3G coverage-
Not to be left behind, AT&T gets back at Verizon-
In the car market, Chevrolet decides to pull down Toyota-
The “war” extends to pizza as Domino’s takes on Papa John’s-
And then of course, the classic – Pepsi vs Coke-
But wait, there is more! You need a cable TV to see these ads, right?
And now comes the bad news! Finally India has also caught up with this American trend of openly pulling down competitors in TV ads!
For once, I want all those so-called “protectors of Indian culture” to come out and protest this! Please don’t kill the creativity and originality from Indian TV ads! The Indian audience is not dumb enough to fall for these pranks! Jaago ad makers, jaago!
P.S. : There was one more brilliant (by American standards) ad of Hardee’s vs McDonald’s, but I don’t seem to find its video anywhere.